In a previous post, I explained what a microbrand is in modern watchmaking – independent brands driven by design, community, and direct relationships with collectors. Now, I want to take […]

A new way to experience watches Over the last decade, a new force has reshaped modern watchmaking: the microbrand. These brands don´t compete with Rolex or Omega (among other brands)

There are watch dials that follows trends and then there are dials that define them. The panda dial belongs firmly to the second category. With its crisp contrast-usually a white

Scandinavia is celebrated for its clean architecture, minimalist furniture, and fashion —so it’s no surprise that Swedish watchmaking reflects these same values. Swedish brands tend to focus on function-first design,

Turquoise has always carried a bit of magic, a color born from ancient stones treasured by the elite of ancient civilizations, warriors, and artists alike. In watchmaking, this vibrant color